Better Design, Better Results.
Design a better user journey.
User research methodologies designed to uncover the tacit knowledge of our user base. Here we hold stakeholder interviews and use UX techniques to identify issues and objectives and design our solution strategy.
From our Discovery phase we identify our key user personas and build user journeys to outline our user path to success - lo-fi models from which we gain consensus and use as a basis for validating our solution.
User Interface (UI)
Designing a better dialogue.
From our lo-fi model we can design a higher fidelity series of screens that will be the basis for the final designs - these will follow closely the flow of the lo-fi but use more detailed UI techniques to guide users through the process.
In order to validate the UI solution we build hi-fidelity black and white prototypes of the whole flow using the wireframe models, which users can then navigate through - we can refine our model and verify it is a good workable solution that solves the problems we identified in discovery phase.
Art Direction & Visual Language
Once we have our validated solution models we can use visual language to apply warmth and beauty to the solution while supporting the goals.