Design Leadership for SaaS, AI, and Enterprise Products.
Hi, I'm Derry Birkett. I help SaaS and AI companies simplify complex products, scale design systems, and turn UX into measurable business outcomes. Previously I led UX at CloudBees and delivered enterprise design initiatives for Oracle.
18+ years experience in Product Design & UX • 6 years leading UX at CloudBees • Enterprise SaaS • AI Products • Design Systems • Available for fractional and permanent leadership roles
Areas of expertise
Led UX across a 500-person DevOps company serving enterprise customers.
Built 2 design systems adopted across multiple teams & products.
Product & UX Research Operations
Creative Direction
Recent Work
UX Leadership and Research Champion for CloudBees, a pre-IPO DevOps enterprise.
A handcrafted design system for Oracle Netsuite.
UX Leadership for innovative material science startup Exabyte.io.
Creative Art Direction & UX for Hugo Boss & Esprit via Machinas Design Agency.
Product Design in the Age of AI
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2025
- Sep 27, 2025 Building Apps from PRD Tasks Automatically Sep 27, 2025
- Sep 18, 2025 Metaprod: Spin Up a Product Manager Agent in Warp Sep 18, 2025
- Sep 12, 2025 How to Vibe a PM Agent Sep 12, 2025
- Jul 10, 2025 Creating a Raycast productivity extension with Cursor + AI Jul 10, 2025
- Jun 19, 2025 When prompting goes wrong… and what we can learn. Jun 19, 2025
- Jun 6, 2025 Context Engineering: Bootstrapping AI coding agents Jun 6, 2025
- Apr 4, 2025 Vibing with V0: A deployed Subscriptions management app in <5 minutes. Apr 4, 2025
- Mar 20, 2025 Vibe-coding an iOS App MVP in less than 10 minutes. Mar 20, 2025
- Mar 19, 2025 Vibe-coding is the future of product design (for now) Mar 19, 2025
- Feb 12, 2025 Super-primitives in design systems. Feb 12, 2025
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2024
- Jan 16, 2024 My UX Maturity Framework Jan 16, 2024
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2022
- May 31, 2022 Content Workshops May 31, 2022
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2020
- Aug 21, 2020 Launch day. Aug 21, 2020
Design Philosophy
Build the right things & Build the things right.
Great products are built on two principles: understanding the right problems to solve and executing solutions with care and precision. While the complexity grows with the size of the organisation, the fundamentals remain unchanged. Build the right things, and build them right.
