Digital Commerce UX & Art Direction for Hugo Boss & Esprit

Role

Digital Art Director & UX Designer

Industry

Fashion eCommerce

Clients

Hugo Boss, Esprit

Focus

eCommerce UX, Mobile Experiences, Visual Design

While at Machinas Agency, I worked across digital commerce experiences for Hugo Boss and Esprit, designing mobile and web experiences that supported international retail and brand initiatives.

This work helped shape my approach to balancing visual craft, usability, and commercial objectives at scale.

Study for Help & Support flow.

Selected UX Work

UX study for guiding users through Esprit customer help and support. The main idea is to reduce direct reliance on live agents by presenting a clear, structured sequence of self-service options that help users resolve their issue before escalating to live assistance.