Content Workshops, Information (re)Architecture, UX Journeys & Flows, UI Design System + Art Direction for Telanto.com
Telanto.com reached out to rethink their public website experience.
01
Content Workshops. Design the Story.
A successful website redesign starts with understanding the intersection between business goals and user needs. Through stakeholder workshops, persona development, and story-mapping exercises, we uncovered the motivations, challenges, and decision-making processes of Telanto’s target audience.
These insights shaped the site’s information architecture, content strategy, and conversion journeys, helping Telanto communicate its value more effectively while creating a clearer path from discovery to lead generation.
02
UX Design + Art Direction and Design System.
The project spanned the full design lifecycle, from user journey mapping and wireframing through to art direction, visual design, and the creation of a scalable UI design system. Particular attention was given to typography, ensuring the chosen typefaces could support the diverse language requirements of a global audience while maintaining a consistent visual identity across markets.
The experience was also designed with optimisation in mind, incorporating opportunities for A/B testing and personalised content. By tailoring messaging and calls to action based on user profiles and acquisition channels, the platform could create more relevant experiences and improve lead-generation performance.
03
Putting it together.
Bringing together Telanto's content strategy, visual identity, and design system components, the final website was designed to deliver a flexible and scalable digital experience. A modular content architecture enables teams to create, manage, and personalise content efficiently, ensuring messaging can evolve alongside business needs.
The platform was conceived to support dynamic content, personalised user journeys, and ongoing optimisation through targeted campaigns, customer success stories, and thought leadership content. Combined with a fully responsive experience, the result is a modern digital platform that supports both user engagement and lead generation across devices.
Visit Telanto.com to see the final experience.
